The Grammy Awards have come and gone but the echoes are still vibrating around the world especially in Nigeria where many of her people had expected their own Damini Ebunoluwa Ogulu, known professionally as Burna Boy to win the coveted award. But, the award went to Angelique Kpasseloko Hinto Hounsinou Kandjo Manta Zogbin Kidjo, known as Angélique Kidjo.
The Beninese singer-songwriter, actress, and activist who is noted for her diverse musical influences and creative music videos, was announced the winner thereby dashing the hopes of Nigerians who had thoight this time around, Burna Boy will shine.
However, what many do not know is that aside being a world renowned artiste with long list of successful albums, the woman practically plays week in week in out at “World Music festivals “ at different cities around the world.
Unlike Burna Boy and many Nigerian artistes whose popularity is mainly amongst Nigerian/ African in the Diasporas that is made of children born to immigrant parents and those living abroad as students.
A simple research will make you realise that the world music stage is a different market entirely from the Afro fusion/ urban market which the likes of our Burna Boy enjoys. Besides the Grammy organisers know too well that most of the latter day Nigerian acts are not really thoroughbred but opportunists using the Internet for leverage. KSA, Femi Kuti and Seun Kuti are perhaps the only Nigerian artistes qualified to be referred to as World music stars. The Wizkids, Davidos Tiwa savages of this world need to work much more harder to appeal to wider market apart from their primary market which is Nigerian diaspora if they want to stamp their authority on the world music stage like Angelique Kidjo, Manu Dibango, Salif Keita, Yusuf Ndour, Oliver Mutqunzi, Femi Kuti and Ksa.