BY AJIBADE MORAKINYO
A student of the Nigerian Institute of Journalism (NIJ) Amisu Damilola, has beaten 80 others to emerge winner at the just concluded 2019 Future Brand Idol.
The event held in Lagos, is an initiative that affords students of mass communication and other marketing communication related courses across Nigeria opportunity and experience of practical advertising.
A student of the University of Ibadan, Tobi Samuel, came first runner-up; students of University of Ilorin, Macaulay Tolulope & Alilu Favour, came second and third runner-up respectively; and another NIJ student, Owodunni Mosopefoluwa emerged fourth runner-up.
According to the head of FBI organizers, Ahmed Abdullahi, the initiative is set to bring professionals in the industry closer to students towards having a better understanding of the theoretical knowledge they have gathered in school.
“The initiative does not only have focus in competition, it has focus on facilitating students interactive session with experts, workshop and seminar, providing mentorship opportunity for students, and getting them quality information in their field which we hoped will bridge more students into the industry.
“By doing so, we will also attract scholarship to students, internership, mentorship opportunity, and open them to greater opportunities which will help nurture their raw talents into a refined one, that will make them useful for the society and the industry their course of study is attached to,” he said.
Speaking about the integrity of the process, he said the competition is judged by an unbiased and experienced jury drawn from across the industry
Abdullahi equally urged the winners to maximise the opportunities that emerging tops had availed them.
Founder of Noah’s Ark and a Grand Jury of the competition, Mr. Lanre Adisa, who described the initiative as ‘a good one’ encouraged the winner to ‘try harder’ adding that what had just happened was just the beginning of their careers in advertising.
“This is not an automatic guarantee that the winners would get a job in advertising because it is what they do with themselves that will make such them relevant in the industry,” he said.
The winner, Amisu Damilola, told news men that the competition had definitely encouraged her to pursue more in advertising, which has been a dream for her since year two in school.
“The competition boosted by zeal for advertising to another level and with the scholarship it has afforded me, I will ensure I maximize the opportunities to build my potential in advertising,” she said.